3 Secrets to Selling during the Holiday Season

You may have heard that the holiday season is a less-than-ideal time to sell a home. But people buy and sell homes throughout the year, including during the holidays. People may relocate for work or finally be ready to take the plunge from renting to buying.

Reasons the holiday season might be challenging include distraction from travel and holiday shopping, families not wanting to move school districts mid-year, and shorter days making people feel more rushed.

HOW TO GRAB A BUYER'S ATTENTION 

Understanding the potential distractions and concerns buyers may have can help you create a better approach to selling. Try these tips to get the buyer's attention your home deserves, even during the height of the holiday season:

#1.  TAKE A FESTIVE APPROACH TO STAGING

Great staging aims to create a sense of welcoming and belonging for the buyer. You want them to feel like this is home. Incorporate holiday touches into your staging to help your house feel cozier and festive, but don't go overboard as it will feel cluttered and have the opposite effect.

#2  DON'T NEGLECT CURB APPEAL

The winter months can do a number on the landscaping around the house. Without our daily rains, the grass can turn brown and the trees may need pruning. You can stage your home to look its absolute best, but you'll turn buyers off if it's surrounded by an underwhelming yard.

#3 LIGHT IT UP

Winter days can be a bit gloomy and dark, no matter where you are and since days are shorter, you might have more showings in the evening. Ensure you have replaced any dim or burned-out bulbs in the home, including porch lights. Then add some strings of light for decoration and to perk up the overall appeal.

Rock the holidays and show off your home's best features with these simple secrets that will grab more buyer attention.